Privacy Policy

This Privacy Policy explains how American Vital Institute ("American Vital Institute," "AVI," "we," "us," or "our") collects, uses, discloses, and safeguards information about you when you visit or use our website at www.americanvitalinstitute.com and any related content, features, or services that link to this Privacy Policy (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, you must not access or use the Site.

By accessing or using the Site, creating an account, or purchasing or using any of our courses or services, you acknowledge that you have read and understand this Privacy Policy and agree to its terms.

1. Changes to This Privacy Policy

We may update or change this Privacy Policy from time to time in our sole discretion. When we do so, we will revise the "Last Updated" date at the top of this page.

Any changes are effective immediately when we post the updated Privacy Policy on the Site, unless we state otherwise. You waive any right to receive specific or individualized notice of each change.

You are encouraged to review this Privacy Policy periodically to stay informed about our information practices. Your continued use of the Site after the posting of a revised Privacy Policy means that you accept and agree to the changes.

2. Scope of This Privacy Policy

This Privacy Policy applies to information we collect:

• Through the Site;
• When you create an account, enroll in a course, complete a purchase, receive a digital certificate, or otherwise interact with us through the Site; and
• When you communicate with us via email or through forms on the Site.

This Privacy Policy does not apply to third-party websites, services, or applications that may be linked to or from the Site. Those third parties are responsible for their own privacy practices.

3. Information We Collect

We may collect information about you in a variety of ways. The information we collect generally falls into the following categories:

3.1 Information You Provide to Us

We may collect information that you voluntarily provide when you use the Site, including when you:

• Create an account;
• Enroll in or complete a course;
• Request or download a digital certificate;
• Complete a purchase;
• Contact us for support or send us questions or feedback; or
• Respond to optional surveys or feedback forms.

The information you provide may include:

• Contact Information: Name, Email address
• Account Information: Email address and password you choose for your account, Course enrollment details (courses taken, completion status, exam results)
• Order and Billing Information: Billing address (if requested at checkout), Limited payment-related details (e.g., last four digits of a card or card type). Note: We rely on third-party payment processors to handle full payment card details. We do not store your full credit card number on our systems.
• Professional/Organizational Information: Employer or organization name, Role or title, Group or employer ID (if your training is provided through an employer or organization)
• Communications: Content of emails or other messages you send to us, Any additional information you choose to include when contacting support

You are under no legal obligation to provide us with personal information. However, if you choose not to provide certain information, you may be unable to use some features of the Site (for example, creating an account, completing a purchase, or accessing a course).

3.2 Information We Collect Automatically

When you access or use the Site, we and our service providers may automatically collect certain information about your device and usage, including:

• Technical Information: IP address, Browser type and version, Operating system and device type, Referring/exit pages and URLs
• Usage Information: Pages viewed and links clicked, Date and time of visits, Time spent on pages and navigation paths, Course progress and activity within our learning platform

We may collect this information through cookies, log files, and similar technologies (see Section 4 – Cookies and Similar Technologies).

This information helps us understand how the Site is used, improve performance, and maintain security.

3.3 Information We Receive from Third Parties

We may receive information about you from third parties in the following situations:

• Payment Processors: Our third-party payment processors may provide us with confirmation of your payment, limited payment details (such as transaction ID, payment method, or last four digits of your card), and related billing information necessary to complete your order and manage refunds.
• Employers or Organizations (if applicable): If your training is arranged or paid for by an employer or another organization, that organization may provide us with your name and email address, information necessary to set up your account or enroll you in courses, and information needed to verify group participation or completion.

We treat any such information in accordance with this Privacy Policy.

4. Cookies and Similar Technologies

We may use cookies and similar technologies (such as pixel tags or web beacons) to collect and store information about how you use the Site.

Cookies are small text files placed on your device that help us recognize your browser, remember your preferences, and understand how you interact with the Site.

We may use cookies and similar technologies to:

• Keep you signed in or manage your session;
• Remember your preferences and settings;
• Analyze Site traffic and usage for performance and improvement;
• Help protect against fraud or misuse.

You can usually set your browser to refuse all or some cookies, or to alert you when cookies are being set. If you disable or refuse cookies, some parts of the Site may not function properly or may be less convenient.

5. How We Use Your Information

We use the information we collect for a variety of purposes, including to:

Provide and Operate the Site and Services

• Create and manage your account;
• Enroll you in courses;
• Track and display your progress and completion status;
• Generate and make available your digital certificates.

Process Transactions

• Process your course purchases, renewals, and refunds;
• Provide order confirmations and receipts;
• Maintain records of transactions for accounting and compliance.

Communicate with You

• Send you emails regarding your account, courses, certificates, or orders;
• Respond to your support requests, questions, and feedback;
• Send important notices, such as changes to the Site, Services, Terms & Conditions, or this Privacy Policy.

Send Optional Marketing and Promotional Communications

With your consent where required, send newsletters or emails about new or updated courses, features, or promotions. You can opt out at any time (see Section 11 – Your Choices and Rights).

Improve and Develop the Site and Services

• Analyze Site usage and trends;
• Monitor performance and troubleshoot technical issues;
• Develop new features, services, and course offerings;
• Conduct internal research and quality improvement.

Security and Fraud Prevention

• Protect the security and integrity of the Site and our systems;
• Detect, prevent, and respond to actual or suspected fraud, unauthorized activities, or violations of our Terms & Conditions.

Legal and Compliance Purposes

• Comply with applicable laws, regulations, legal processes, or governmental requests;
• Enforce our Terms & Conditions and other agreements;
• Protect our rights, property, and safety, and that of our users and the public.

We may also use de-identified or aggregated data (which does not identify you personally) for any lawful purpose, such as understanding usage patterns and improving our services.

6. Legal Bases for Processing (EEA/UK Users)

If you are located in the European Economic Area (EEA), the United Kingdom (UK), or another jurisdiction that requires a legal basis for processing personal data, our legal bases may include:

• Performance of a Contract: Processing necessary to provide the services you request (e.g., course access, certificates, account management).
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving and securing the Site, preventing fraud, and communicating with you about your account—provided that our interests are not overridden by your rights and interests.
• Compliance with Legal Obligations: Processing necessary to comply with laws and regulations.
• Consent: Where required, we rely on your consent (for example, for certain marketing communications). You may withdraw your consent at any time (this will not affect the lawfulness of processing before withdrawal).

7. How We Share Your Information

We do not sell your personal information to third parties.

We may share your information in the following circumstances:

7.1 Service Providers

We may share your information with third-party vendors and service providers who perform services on our behalf, such as:

• Payment processing;
• Website hosting and maintenance;
• Data storage and backup;
• Email delivery and communications;
• Analytics and performance monitoring;
• Customer support tools.

These service providers are authorized to use your information only as necessary to provide services to us and are required to protect your information in a manner consistent with this Privacy Policy.

7.2 Employers or Organizations (If Applicable)

If your training is arranged or paid for by an employer or other organization, we may share limited information with that organization, such as:

• Your enrollment status;
• Course progress;
• Completion dates;
• Whether a certificate has been issued.

The extent of information shared may depend on our agreement with the organization and applicable law.

7.3 Business Transfers

If we are involved in a merger, acquisition, reorganization, sale of assets, or similar transaction, your information may be transferred as part of that transaction. We will take reasonable steps to ensure that any successor entity honors this Privacy Policy or provides you with notice of changes.

7.4 Legal Obligations and Protection of Rights

We may disclose your information if we believe such disclosure is:

• Required by law, regulation, legal process, or governmental request;
• Necessary to enforce our Terms & Conditions or other agreements;
• Necessary to protect the rights, property, or safety of AVI, our users, or others; or
• Necessary to detect, prevent, or address fraud, security, or technical issues.

7.5 With Your Consent

We may share your information with third parties for other purposes not listed above when we have your explicit consent to do so.

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide the Site and Services;
• Maintain your account;
• Issue and verify digital certificates;
• Fulfill the purposes described in this Privacy Policy;
• Comply with our legal, accounting, and regulatory obligations; and
• Resolve disputes and enforce agreements.

When we no longer need to retain personal information, we may delete it, anonymize it, or, if that is not possible (for example, because it is stored in backup archives), securely store it and isolate it from further processing until deletion is possible.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect against unauthorized access, use, disclosure, alteration, or destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

You are responsible for:

• Keeping your account password confidential; and
• Not sharing your login credentials with others.

If you believe your account has been compromised, please contact us immediately at support@americanvitalinstitute.com

10. International Transfers

Our Site and servers may be located in the United States. If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries that may have different data protection laws than those in your jurisdiction.

By using the Site or providing information to us, you acknowledge and consent to the transfer of your information to the United States and to our handling of your information in accordance with this Privacy Policy.

If required by applicable law, we will implement appropriate safeguards for international transfers (such as standard contractual clauses).

11. Your Choices and Rights

11.1 Account Information

You may access, update, or correct certain account information by logging into your account on the Site. If you need assistance or wish to request deletion or deactivation of your account, you can contact us at support@americanvitalinstitute.com

Please note that we may retain certain information as required by law or for our legitimate business purposes (e.g., records of transactions or certificates issued).

11.2 Email Communications

• Operational Emails: We may send you emails related to your account, course enrollment, progress, certificates, or important updates about the Site or our policies. These are not marketing emails and generally cannot be opted out of while you maintain an account, as they are necessary for providing the Services.
• Marketing Emails: If you no longer wish to receive marketing or promotional emails from us, you may click the "unsubscribe" or "opt out" link included in such emails, or contact us at support@americanvitalinstitute.com and request removal from marketing communications.

Even if you opt out of marketing emails, you may still receive non-marketing emails related to your account or use of the Services.

11.3 Cookies

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, or receive a warning before a cookie is stored.

If you disable or delete cookies, some features of the Site may not work properly or your experience may be less convenient.

11.4 Rights for EEA/UK and Certain Other Jurisdictions

If you are located in the EEA, UK, or in a jurisdiction with similar data protection laws, you may have certain rights, which may include:

• The right to access your personal data;
• The right to correct inaccurate or incomplete data;
• The right to delete your data (in certain circumstances);
• The right to restrict or object to processing (in certain circumstances);
• The right to data portability; and
• The right to withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us at support@americanvitalinstitute.com. We may request additional information to verify your identity before fulfilling your request, and we will respond within the time period required by applicable law.

12. Children's Privacy

The Site and Services are intended for adults and are not directed to children under 18 years of age. We do not knowingly collect personal information from children under 18.

If we become aware that we have collected personal information from a child under 18 without appropriate consent, we will take reasonable steps to delete such information as soon as practicable.

If you believe we may have collected information from a child under 18, please contact us at support@americanvitalinstitute.com

13. Third-Party Websites and Services

The Site may contain links to third-party websites, content, or services that are not owned or controlled by AVI. We are not responsible for the privacy practices, security, or content of such third-party sites.

Any information you provide to third-party websites is governed by those parties' privacy policies and terms, not this Privacy Policy. We encourage you to review the privacy policies of any third-party sites you visit.

14. Do Not Track

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. There is currently no universally accepted standard for responding to DNT signals.

At this time, our Site does not respond to DNT browser signals. We may revisit this practice if and when a standard is established.

15. Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, please contact us at: support@americanvitalinstitute.com